A project of TruContact Limited in collaboration with the Nigerian Institute of Public Relations (NIPR), SERA is designed to promote growth, sustainable development and livelihoods in Nigeria by rewarding corporate organizations as well as individuals who have contributed to social transformation of Nigeria. The SERAs are endorsed by the Federal Inland Revenue Service (FIRS) and Standards Organisation of Nigeria (SON). The 2009 SERA had as its theme - “Making the Connexions: How Business Will Affect Lives in the Next Decade.”

MTN emerged the overall winner of the 2009 SERAs, as in the previous two editions; with GTBank as runner up. This was a closely contended race to take home the prized SERAs statuettes for the most responsible company in Nigeria 2009. FIRS’ communications boss, Mr. E.E. Bassey presented the certificates of commendation to the overall winner and runner up.